An influencer contract should include the following provisions:

• Services – The details of the services, including any hashtags to use, what social network to post on, and required disclosures (such as complying with FTC rules).
• Payment terms – The amount that the influencer will receive for their services and the payment date.
• Retainer – An upfront payment the client may agree to pay to secure the influencer’s services.
• Contingency – An additional payment provided to the influencer if a target (such as a set amount of views, clicks, sales) is met.
• Expenses – Establishes which party is responsible for expenses under the contract.
• Confidentiality – Ensures both parties refrain from disclosing sensitive or confidential information.
• Signatures – The signatures of the client and the influencer.