Public Relations (PR) Consulting Agreement Template

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A public relations (PR) consulting agreement is a document that formalizes the terms of a business relationship between a PR consultant and an organization. The agreement provides a blueprint of the relationship, allowing the parties to sign off on the scope of services and payments terms, as well as the non-disclosure and indemnification clauses.

Public Relations (PR) Consulting Agreement Template

A public relations (PR) consulting agreement is a document that formalizes the terms of a business relationship between a PR consultant and an organization. The agreement provides a blueprint of the relationship, allowing the parties to sign off on the scope of services and payments terms, as well as the non-disclosure and indemnification clauses.

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Last updated December 10th, 2024

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A public relations (PR) consulting agreement is a document that formalizes the terms of a business relationship between a PR consultant and an organization. The agreement provides a blueprint of the relationship, allowing the parties to sign off on the scope of services and payments terms, as well as the non-disclosure and indemnification clauses.

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Overview of Services

A PR consulting agreement may have the consultant carrying out any or all of the following:

  • Advising – Providing strategies and practices for effectively presenting a client’s company to the media to create a positive public perception.
  • Creating material – Developing public statements, press releases, articles, or other informational material for traditional and digital media outlets.
  • Media auditing – Researching and gathering analytics on their client’s coverage in the media and conveying public concerns back to the client.
  • Managing public relations – Organizing events, interviews, and public appearances and maintaining a positive relationship between their clients and the media.

PR vs. Marketing & Advertising

Marketing and advertising aim to raise awareness of a company’s products or services, while public relations specialists ensure a client’s public communications are received favorably. Nonetheless, PR consultants often collaborate with a company’s marketing or communications department to effectively achieve the client’s objectives.

Sample

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PUBLIC RELATIONS CONSULTANT AGREEMENT

This Consultant Agreement (“Agreement”) is made effective as of [MM/DD/YYYY] by and between [CONSULTANT NAME], with a mailing address of [CONSULTANT ADDRESS] (the “Consultant”) and [CLIENT NAME], with a mailing address of [CLIENT ADDRESS] (the “Client”).

1. SERVICES. The Consultant agrees to provide the following services to the Client: [DESCRIBE DEVELOPER’S SERVICES] (“Services”).

2. COMPENSATION. In consideration for the Services to be provided, the Client agrees to pay the Consultant $[AMOUNT] per hour.

3. PAYMENT METHOD. The Consultant shall be paid, in accordance with section 2, upon the Client receiving an Invoice from the Consultant.

4. TERM. The Services shall commence on [MM/DD/YYYY] and end on [MM/DD/YYYY].

5. RETAINER. As an advance on future Services to be provided, the Client is required to pay the Consultant a retainer in the amount of $[AMOUNT] every ☐ week ☐ month ☐ quarter, beginning on [DATE] (“Retainer”). The Retainer is non-refundable.

6. CONTINGENCY. As part of the Consultant’s pay, there shall be a contingency fee arrangement in accordance with [PERCENT]% of [CONTINGENCY REQUIREMENTS].

7. NON-DISCLOSURE. The Consultant agrees not to disclose or use the Client’s proprietary or confidential information without prior written consent, except as needed to perform the Services, recognizing that such actions would cause irreparable harm to the Client.

8. EXPENSES. The Client shall be responsible for the following expenses: [LIST EXPENSES TO BE PAID BY CLIENT].

9. INDEPENDENT CONTRACTOR STATUS. The Consultant is an independent contractor, and neither the Consultant nor their employees or contract personnel are or shall be deemed the Client’s employees.

10. TERMINATION. Either party may terminate this Contract upon [#] days’ written notice.

IN WITNESS WHEREOF, the parties have executed this Agreement on [MM/DD/YYYY].

Consultant’s Signature: ____________________ Date: [MM/DD/YYYY]

[CONSULTANT PRINTED NAME]

Client’s Signature: ____________________Date: [MM/DD/YYYY]

[CLIENT PRINTED NAME]