Social Media Influencer Contract Template

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An influencer (social media) contract is an agreement used to hire a social media influencer to promote a company’s product or services. The form outlines what the influencer is hired to do (product endorsements, sponsored posts, event appearances, etc.), the payment terms, and each party’s responsibilities.

Social Media Influencer Contract Template

An influencer (social media) contract is an agreement used to hire a social media influencer to promote a company’s product or services. The form outlines what the influencer is hired to do (product endorsements, sponsored posts, event appearances, etc.), the payment terms, and each party’s responsibilities.

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PDF
Word (.docx)
OpenDocument

Last updated November 30th, 2024

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An influencer (social media) contract is an agreement used to hire a social media influencer to promote a company’s product or services. The form outlines what the influencer is hired to do (product endorsements, sponsored posts, event appearances, etc.), the payment terms, and each party’s responsibilities.

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What Should Be Included

An influencer contract should include the following provisions:

  • Services – The details of the services, including any hashtags to use, what social network to post on, and required disclosures (such as complying with FTC rules).
  • Payment terms – The amount that the influencer will receive for their services and the payment date.
  • Retainer – An upfront payment the client may agree to pay to secure the influencer’s services.
  • Contingency – An additional payment provided to the influencer if a target (such as a set amount of views, clicks, sales) is met.
  • Expenses – Establishes which party is responsible for expenses under the contract.
  • Confidentiality – Ensures both parties refrain from disclosing sensitive or confidential information.
  • Signatures – The signatures of the client and the influencer.

Sample

Download: PDF, Word (.docx), OpenDocument

INFLUENCER CONTRACT

1. THE PARTIES. This Influencer Contract (the “Agreement”) made on [MM/DD/YYYY] (the “Effective Date”) is by and between [INFLUENCER NAME], with a mailing address of [INFLUENCER ADDRESS] (the “Influencer”), and [ADVERTISER NAME], with a mailing address of [ADVERTISER ADDRESS] (the “Advertiser”).

2. TERM. The term of this Agreement shall commence on [MM/DD/YYYY] and terminate on the date of [MM/DD/YYYY].

3. SERVICES. The Influencer agrees to provide the following: [DESCRIBE SERVICES TO BE PERFORMED]. Hereinafter known as the “Services.”

4. PAYMENT AMOUNT. The Advertiser agrees to pay the Influencer $[RATE]/Hour for the Services.

5. PAYMENT METHOD. The Advertiser shall pay the Compensation every week, beginning on [MM/DD/YYYY].

6. RETAINER. The Advertiser is REQUIRED to pay a Retainer in the amount of $[RETAINER AMOUNT] to the Influencer as an advance on future Services to be provided (the “Retainer”). The Retainer is Non-Refundable.

7. INDEPENDENT CONTRACTOR STATUS. The Influencer, under the code of the Internal Revenue Service (IRS), is an independent contractor and neither the Influencer or their employees or contract personnel are, or shall be deemed, the Advertiser’s employees.

8. ADDITIONAL TERMS AND CONDITIONS. [ADD ADDITIONAL INSTRUCTIONS, TERMS, CONDITIONS].

IN WITNESS WHEREOF, the Parties hereto agree to the above terms and have caused this Agreement to be executed in their names.

Advertiser’s Signature: _________________________ Date: _______________
Printed Name: _________________________

Influencer’s Signature: _________________________ Date: _______________
Printed Name: _________________________